John Rubino

Enterprise wealth management platform serving institutional clients and financial advisors. Contributed to a multi-year platform overhaul rebuilding core advisory workflows from the ground up across New Account Opening, Asset Movement, and Fully Paid Lending.

• Co-led a complete rebuild of New Account Opening (NAO) and Asset Movement — redesigning the information architecture, interaction model, and end-to-end flows for two flagship advisor workflows within a future-state banking vision platform
• Served as primary designer on a full redesign of Fully Paid Lending — simplifying a structurally complex lending product to reduce friction, improve advisor comprehension, and drive program participation
• Champion AI tooling adoption across the design org — workshopping emerging tools, establishing usage frameworks, and modeling an AI-augmented design practice for the broader team

Advising early-stage startups at the intersection of AI and product design — shaping 0-to-1 product strategy, UX architecture, and go-to-market design for founders building in emerging technology.

Designed and launched a consumer rental search platform from 0 to 1 — 100+ sign-ups, 20% referral increase through research-driven UX improvements.