Available for new opportunities

JOHN RUBINO

Senior Product Designer

Enterprise UX for complex financial systems. AI-native workflows through Colllective Design. Design systems that scale across teams and platforms.

8+
Years Experience
3
Enterprise Platforms
$1T+
AUM Context
0→1
Venture Design
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Design Systems Enterprise UX AI-Native Workflows 0-to-1 Products Figma Expert Cross-Functional Leadership Research & Validation Venture Design Design Ops Wealth Services UX Design Systems Enterprise UX AI-Native Workflows 0-to-1 Products Figma Expert Cross-Functional Leadership Research & Validation Venture Design Design Ops Wealth Services UX

Currently shipping for

Day role · New York, NY
BNY Pershing
Senior Product Designer within the Wealth Services group — Clearing & Servicing Pods. Designing complex financial workflows for advisors managing institutional-scale assets.
Enterprise UX Wealth Services Design Systems Fintech
Founder · Design Agency
Colllective Design
AI-native UX design agency focused on venture design, product strategy, and 0-to-1 product development. Helping founders build intelligent, human-centered products.
AI-Native Venture Design Product Strategy 0-to-1
Selected Work

Enterprise-grade problems,
human-centered solutions.

All case studies are protected under NDA. Request access to review full process documentation, research synthesis, and high-fidelity design artifacts.

BNY Pershing · Wealth Services

New Account Opening

End-to-end redesign of the account opening workflow for financial advisors on the Pershing platform. Integrated years of research, journey mapping, and design validation into a cohesive system that dramatically reduces completion time and operational error rates.

ROLE:Sr. Product Designer
YEAR:2022–2024
SCOPE:Research → System
Request Access
NDA Protected
↑ 40% faster completion
BNY Pershing · Clearing & Servicing

Asset Movement

Redesigned the asset transfer and movement interfaces for a platform handling institutional-scale financial transactions. Balanced regulatory requirements, compliance constraints, and user cognitive load across multiple advisor workflows.

ROLE:Sr. Product Designer
YEAR:2023
SCOPE:UX Strategy → Delivery
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NDA Protected
↓ Error rate reduced
BNY Pershing · Wealth Services

Fully Paid Lending

Streamlined the fully paid lending program experience, enabling financial advisors to unlock liquidity for clients while maintaining compliance and reducing operational risk. Designed complex eligibility, disclosure, and agreement flows with clarity at every step.

ROLE:Sr. Product Designer
YEAR:2023–2024
SCOPE:0-to-1 Workflow Design
Request Access
NDA Protected
↑ Advisor adoption rate
What I Bring

A full-stack
design capability.

⬡
Design Systems
Scalable component libraries and token-based systems that create consistency and velocity across teams.
Figma · Tokens · Dev Handoff
◈
AI-Native UX
Designing intelligent product experiences where AI augments, not complicates, the human workflow.
LLM Products · Agentic UX
◎
Enterprise UX Strategy
Complex B2B workflow design — research, journey mapping, and systematic validation at scale.
B2B · Financial Services
⟡
Cross-Functional Leadership
Bridging product, engineering, and design — from kickoff to shipped, with clear process and documentation.
Design Ops · Mentorship
How I Work
01
Understand the System
Before touching a frame, I map the full ecosystem — user needs, business context, technical constraints, and existing patterns. Zooming out first ensures every design decision is grounded in real-world complexity, not assumptions.
02
Research as Foundation
I treat research not as a phase but as a continuous input. Journey maps, usability sessions, and longitudinal synthesis inform every decision and become the source of truth that keeps teams aligned long after launch.
03
Design for Scale, Not Screens
Every component is designed with system thinking. I build with reuse, consistency, and developer ergonomics in mind — so what I deliver doesn't just look good in a prototype, it performs in production.
04
Close the Loop
Post-launch, I measure against the research goals that started the work. Real impact means tracking whether the design actually moved the needle — and iterating when it hasn't. Design is never done; it's just shipped.
Thought Leadership

Writing at the intersection
of design, AI, and work's future.

Design Thinker · Substack

Where Design Meets What's Next

Short, provocative essays on the future of design practice, AI as creative infrastructure, and building sustainable design careers in a rapidly changing industry.

Read on Substack
Design Thinker
The Designer Who Learns to Prompt Will Lead the Next Decade
Design Thinker
Why Enterprise Design Is the Hardest Problem in the Industry
Design Thinker
Design Systems Aren't About Components — They're About Culture
Design Thinker
What Building a Studio Taught Me About Product Design Fundamentals

Let's build something that matters.

Open to senior product design roles, fractional design leadership, and AI-native product engagements through Colllective.

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